Magill Road

The City of Norwood Payneham and St Peters engaged Motiv to revitalise the branding for Magill Road – an established city fringe precinct offering homewares, fashion, antiques, retail, food and beverage and professional services but lacking a cohesive identity. Motiv focussed on the eclectic nature of the precinct to create a brand mark that could present a unifying identity whilst retaining a sense of quirkiness and individuality.

The logo was launched along with the website at an event for local traders and then rolled out with a media campaign featuring outdoor and online advertising to compliment street signage, banners and merchandise.

Our good friends at Karmabunny developed the website with the various iterations of the brand mark and colour scheme used to great effect to define the specific areas within the site.