Branding

Cochrane's is South Australia's leading provider of express transport and logistics services. Motiv was engaged to update the brand identity as the company transitioned to a new management team with the aim of keeping the established family name at the core of the business, whilst providing a fresh focus for the future.

Custom type was created with ligatures to shorten the brand name and the enclosing elipse was used to represent the end-to-end nature of companies supply chain solutions.